Cheat Sheet to use your website to attract donors.
#1 CHECK: Have you set targets and goals for your website and are these part of your regular measures?
#2 CHECK: Trust is instant on a website. Appropriateness and quality of design is critical.
Ask targeted people if it quickly appeals?
#3 CHECK: Build the website home page and site around your cause (your story).
Ask targeted people if your story would compel them to donate and become an advocate?
#4 CHECK: Build a direct link between your story and your donation button.
Test the website through the donation steps with targeted people?
#5 CHECK: Build up important background resources pages (static content), and even more importantly, maintain a constant churn of dynamic content.
#6 CHECK: Ask yourself and others these questions when looking at your website
(5 second rule):
What is it?
What does it do?
What can it do for me?
#7 CHECK: Is A and B testing and measuring mandatory process in discovering optimal effectiveness?
#8 CHECK: Can you sustain search and social media activity professionally and internally, or do you need outside help?
Professional opens up all the options and opportunities of Flightdec Communities. You'll receive not only current capabilities but some developments will be made freely available to you as we we add them.
confirm it in writing for you to approve, and we build and design your new Flightdec website.