Cheat Sheet to use your website to attract donors.
#1 CHECK: Have you set targets and goals for your website and are these part of your regular measures?
#2 CHECK: Trust is instant on a website. Appropriateness and quality of design is critical.
Ask targeted people if it quickly appeals?
#3 CHECK: Build the website home page and site around your cause (your story).
Ask targeted people if your story would compel them to donate and become an advocate?
#4 CHECK: Build a direct link between your story and your donation button.
Test the website through the donation steps with targeted people?
#5 CHECK: Build up important background resources pages (static content), and even more importantly, maintain a constant churn of dynamic content.
#6 CHECK: Ask yourself and others these questions when looking at your website
(5 second rule):
What is it?
What does it do?
What can it do for me?
#7 CHECK: Is A and B testing and measuring mandatory process in discovering optimal effectiveness?
#8 CHECK: Can you sustain search and social media activity professionally and internally, or do you need outside help?